There are different pieces of software that will be able to gauge whether you are using the best marketing and web development tips out there. An SEO audit may also be necessary, but most people can get a quick sense of whether they are using the right keyword density and tags.
Can a great understanding of how programs like WordPress help you create better content? This is absolutely the case. You can find a way to make sure that the best pieces of content are properly stored on your site. The content that gets the best possible response should be stored.